Each platform has its own monetization model. Apple users spend more money on paid apps and in-app purchases. If the goal is a direct monetization, then iOS should be chosen. There are more Android users; however, they are less likely pay for app installation and prefer free applications. The more downloads, the more expensive the advertising is in the application. Android should be chosen if the goal is managing user attention. We highly recommend starting with only one platform or build cross-platform application. This will speed up launching the project, and help to assess its weaknesses and make any necessary changes. This will save you money and time.
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